Blogging is easy to use, many blog sites offer a simple interface to allow the blogger to provide up to date information with a few clicks. There is no special computer skills needed. This is much more convenient to do than having to contact a webmaster to update a company website if you would like to share updates more quickly.
Blogging is a much lower cost and time alternative to having to learn html or contracting a webmaster to create a professional website. It puts the owner in control of when and what is being posted.
Ability to share multimedia easily such as videos and pictures of products or services your business offers. This is a great opportunity to showcase your business and what it offers as opposed to television or print advertisements.
Not only can you use those multimedia tools to market your business, you can also use it to be seen as an expert if the blog content also has value added information to improve the overall customer experience before, during, and after the purchase.
If your company already has an established website, a blog can serve as a secondary website to compliment the main site. This can be in a form of an educational blog whereby it teaches consumers how to use the product or service, or an informative blog that keeps customers up to date with reviews or news of upcoming products in which you could be seen as an expert, thus also generating more incoming traffic which could lead main company site.
Blogs can also help businesses internally as well as they can be used as a communication tool to advise employees of any recent company news or announcements. It can also be used as a database for employees to reference back to.
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