RSS, what is it?

Posted: March 28, 2012 in Uncategorized

RSS or Real Simple Syndication allows bloggers or website owners to automatically send content updates through an aggregator in a simplified form, usually with links to the full content. Such an example is located on the left navigation bar which currently shows news from the American Marketing Association. An aggregator is usually installed in the web browser or desktop application for users to quickly get a glimpes of any updates they find interesting. Aggregators are also called RSS readers, feed readers or news readers. This can be a very useful tool to not only keep your subscribers up to date but can be useful to track subscribers and see who and how many customers check your blog.

Blog roll, what is it?

Posted: March 28, 2012 in Uncategorized

List of links to other blogs of interest to the blogger. This can be a link to your main company website or other company brands or resources that my interest your customer. Blog rolls are great traffic driving tools, the more blog rolls that you are on, the more chances new visitors will come to your blog. Blogs with many incoming links are usually ranked higher by search engines which can also increase your traffic. An example of a blog roll is located on the left navigation bar of this blog.

Blogging is easy to use, many blog sites offer a simple interface to allow the blogger to provide up to date information with a few clicks. There is no special computer skills needed. This is much more convenient to do than having to contact a webmaster to update a company website if you would like to share updates more quickly.

Blogging is a much lower cost and time alternative to having to learn html or contracting a webmaster to create a professional website. It puts the owner in control of when and what is being posted.

Ability to share multimedia easily such as videos and pictures of products or services your business offers. This is a great opportunity to showcase your business and what it offers as opposed to television or print advertisements.
Not only can you use those multimedia tools to market your business, you can also use it to be seen as an expert if the blog content also has value added information to improve the overall customer experience before, during, and after the purchase.

If your company already has an established website, a blog can serve as a secondary website to compliment the main site. This can be in a form of an educational blog whereby it teaches consumers how to use the product or service, or an informative blog that keeps customers up to date with reviews or news of upcoming products in which you could be seen as an expert, thus also generating more incoming traffic which could lead main company site.

Blogs can also help businesses internally as well as they can be used as a communication tool to advise employees of any recent company news or announcements. It can also be used as a database for employees to reference back to. 

Permalinks, why is it important?

Posted: February 22, 2012 in Uncategorized

An example of what a permalink is would be:


Permalink click me

As you can see, this type of link goes directly to a specific post on a blog rather than a general link to the
entire blog which can be useful as blog posts can become archived over time and specific posts will become hard to find, thus leaving your customer lost and frustrated if they cannot find what they are looking for.

Blogging, what is it?

Posted: February 22, 2012 in Uncategorized

Blogs in Plain English from nudando on Vimeo.

More information on blogging

Posted: February 20, 2012 in Uncategorized